Biolage raw kitchen

New Concept for an Enhanced Hair Salon Experience


Concept  design consultancy / Retail & service / International / 2018 / Project Manager & Designer lead / TUX





Complimentary service to enhance visit to the hair salon. Custom-made hair treatment, based on natural properties of ingredients.


The R.A.W. Fresh Recipe experience should focus on a discussion, an exchange between the client and the hair stylist, a professional who has an expertise in haircare.

The discussion allows for the client to seek customized solution to her/his personal need. The discussion should also be educational. The process of mixing the ingredients together is transparent and helps educate the client on each of the ingredient's benefits.

The treatment formulas have been tested by Biolage experts. The process of mixing them by the hair stylist is systematic and controlled as to be as effective as possible.