hello, my name is sarah tu

I am a multidisciplinary designer and project manager specializing in experiential design, interior architecture, and branded environments, currently based in Montreal. My education in architecture, my professional experience in interior and 3D experiential design, and personal passion for art and fashion has shaped my approach to creating compelling, human-centered spaces and IRL experiences. I have successfully conceived and delivered more than 40 projects spanning cultural, retail, commercial, and corporate environments.

My non-purist approach to design is driven by a holistic understanding of what it means to craft impactful spaces—whether they are built or conceptual. I thrive in multi-scale, interdisciplinary processes, weaving together storytelling, strategy, and aesthetics to develop environments that resonate emotionally and functionally.

At the core of my work lies the question: how can we transform a brand’s values into tangible, immersive experiences? I focus on reimagining real-life interactions, pushing the boundaries of design to create solutions that balance originality, functionality, and a meticulous attention to detail. I collaborate closely with clients, with all the different suppliers and trades, respecting their unique strengths and goals to deliver projects that are not only beautiful but strategically refined.

Whether crafting an immersive retail space, an evocative scenography, or a bold experiential built concept, I am dedicated to construct moments that leave lasting impressions.

Feel free to reach me at hello@sarahtu.com or +1 (514) 839-1045.

To view my cv in detail.

Scope of work

Site survey
Research and analysis of current context and benchmarks
Functional and technical program development
Creative concept and design propositions
Graphic and/or brand integration
3d modeling and vizualisation
FF&E definition
2d layout and drawings for coordination and quoting
Technical drawings for custom millwork and furniture
Call for tender, bid analysis and comparison
Coordination with suppliers and contractors
Construction follow-up and site visits
Deficiencies report
Project management

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sarah tu architectural ideation. sensorial & experimental endeavour. artistic penchant.

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cv
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sarah tu
architectural ideation.
sensorial & experimental endeavour.
artistic penchant.