converse BY YOU
Shop-in-a-shop / Concept Store - International Roll-out / Project Manager + Environmental & Experiential Designer Lead / TUX
The main objective of this project was to develop a concept for a “shop-in-a-shop” within existing Converse Retail Store, promoting an existing online service: product customization (print, embroidery, patches, etc.)
The mandate also requested to format the concept in various retail scales and the production of a brand guideline for the implementation of the concept internationally.
Scope of work:
- Client management
- Internal team management (art director, graphic designer, environmental & experiential designer, 3D artist)
- Creative direction for built-environment (moodboard, concept, flow/consumer journey, layout)
- Conceptual and technical proposition for custom-design installation and millwork
- Architectural brand guideline
- Collaboration with graphic designer team and strategiest to come up with tone, copy direction, graphic assets, etc. A true 360° project.
Conceptual process
Concept 1: Carrying the brand (Create your impact)
Concept 2: The Canvas Factory
