crisis 24
Office Re-design & Architectural Brand Guideline / Multiple locations
Project Manager + Environmental & Experiential Designer Lead / TUX
The main objective was to develop a concept for a “shop-in-a-shop” within existing Converse Retail Store, promoting an existing online service: product customization (print, embroidery, patches, etc.)
The mandate also requested to format the concept in various retail scales and the production of a brand guideline for the in-store implementation.
Scope of work:
- Client management
- Internal team management (art director, graphic designer, environmental & experiential designer, 3D artist)
- Creative direction (moodboard, concept, flow/consumer journey, layout)
- Conceptual and technical proposition for custom-design installation and millwork
- Architectural brand guideline
