O’Keeffe and moore : giants of modern art

Exhibition Design and Production at the Museum of Fine Arts of Montreal 

MBAM / 2024 / Project Manager and Exhibition Designer / Contract



Exhibition Design and Project Management for a touring exhibition, organized by the San Diego Museum of Art
  • 30,000 sq. ft. approx. at the Museum of Fine Arts of Montreal
  • Showcased about 150 works from Georgia O’Keeffe and Henry Moore
  • Curator: Iris Amizlev
  • 30+ lenders


Scope of work: 
  • Concept proposals
  • Design and Technical development (including coordination with Conservation team)
  • Call for tender, bid analysis, and subcontractors mandate negociations;
  • Production oversight
  • Installation and uninstallation planning and oversight, including the coordination of 20+ courriers
  • Graphic design coordination: Build the creative brief for the visual identity, mandate external graphic design agency, follow-up on their proposal, and oversee the graphic production

Some articles about the project:



Conceptual Process


3 different concepts based on the exhibition content, the artists’ life and work, and the artworks. 

Concept 1: Organic shapes


Concept 2: Work in progress (or the artist’s studio)


Concept 3: Changing light



Selected Concept: Organic Shapes
3d Visualisations



Construction Documentation





Artworks Identification by Lenders and Courriers for Install



Artlabels Support Design, Prototyping, and Final Result




Construction Phase




Final Result





please feel free to contact me at hello@sarahtu.com :)